Insurance Infomart - Kelsey

Overview

Snoop Summary for kelsey.com

This is a free and comprehensive report about kelsey.com. Kelsey.com is hosted in San Jose, California in United States on a server with an IP address of 40.112.143.140, where USD is the local currency and the local language is English. Our records indicate that kelsey.com is owned/operated by Kelsey National Corp. If kelsey.com was to be sold it would possibly be worth $717 USD (based on the daily revenue potential of the website over a 24 month period). Kelsey.com is somewhat popular with an estimated 340 daily unique visitors. This report was last updated 28th April, 2020.

About kelsey.com

Site Preview:
Title:	Insurance Infomart
Description:	Marketers and administrators of group and individual insurance plans including dental, disability, life and medical. Includes request for quote, plans and associations. [Mar Vista]
Keywords and Tags:	business, california, economy, financial services, insurance, localities, los angeles, north america, popular, regional, united states
Related Terms:
Fav Icon:
Age:	Over 28 years old
Domain Created:	30th July, 1995
Domain Updated:	13th May, 2014
Domain Expires:	29th July, 2021

Review

Snoop Score

1/5

Valuation

$717 USD

Note: All valuation figures are estimates.

Popularity

Low

Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank:	3,930,429
Alexa Reach:	<0.0001%
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority:	0
Moz Page Authority:	0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors:	340
Monthly Visitors:	10,349
Yearly Visitors:	124,100

Note: All visitors figures are estimates.

Visitors By Country

Revenue

Daily Revenue:	$1 USD
Monthly Revenue:	$29 USD
Yearly Revenue:	$354 USD

Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top Ranking Keywords (US)

Domain Analysis

	Value	Length
Domain:	kelsey.com	10
Domain Name:	kelsey	6
Extension (TLD):	com	3

Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

Simulate loading on desktop

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for kelsey.com. This includes details about optimizing page load times which can result in a better user experience.

Passing (39)
Average (2)

Metrics

First Contentful Paint — 0.6 s
The time taken for the first image or text on the page to be rendered.

First Meaningful Paint — 0.6 s
The time taken for the primary content of the page to be rendered.

Speed Index — 1.1 s
The time taken for the page contents to be visibly populated.

Time to Interactive — 0.6 s
The time taken for the page to become fully interactive.

First CPU Idle — 0.6 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.

Other

Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive kelsey.com as laggy when the latency is higher than 0.05 seconds.

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Network Requests
Below is a list of network requests that were made during page load.

URL	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://kelsey.com/	0	188.27699997928	240	0	301	text/html
https://kelsey.com/	188.82799998391	526.96299995296	405	0	301	text/html
https://www.kelsey.com/	527.39199995995	853.98300003726	2703	6797	200	text/html	Document
https://www.kelsey.com/stylesheets/base.css	865.81999994814	1218.9700000454	2873	9164	200	text/css	Stylesheet
https://www.kelsey.com/images/misc/shim.gif	866.13400001079	1253.0389999738	295	49	200	image/gif	Image
https://www.kelsey.com/images/header/logo.gif	866.28399998881	1002.0109999459	2990	2742	200	image/gif	Image
https://www.kelsey.com/images/header/pierDaylight.jpg	1003.2069999725	1344.3219999317	15309	15059	200	image/jpeg	Image
https://www.kelsey.com/images/main/contactUs.gif	1220.9380000131	1301.2510000262	1918	1670	200	image/gif	Image
https://www.kelsey.com/images/main/employmentOpps.gif	1221.1339999922	1531.1359999469	2444	2196	200	image/gif	Image
https://www.kelsey.com/images/main/insuranceBasics.gif	1221.2480000453	1523.2860000106	2199	1951	200	image/gif	Image
https://www.kelsey.com/images/pageTitles/home.gif	1221.3299999712	1348.452999955	2034	1786	200	image/gif	Image

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
877.841	7.141
1243.814	14.425
1262.114	10.628

Show Details

Diagnostics
Below is a collection of useful page vitals.
View Data

Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources — Potential savings of 70 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Kelsey.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.

URL	Size (Bytes)	Potential Savings (Ms)
https://www.kelsey.com/stylesheets/base.css	2873	70

Show Details

Properly size images
Images can slow down the page's load time. Kelsey.com should consider serving more appropriate-sized images.

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Kelsey.com should consider lazy-loading offscreen and hidden images.

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Kelsey.com should consider minifying CSS files.

Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Kelsey.com should consider minifying JS files.

Remove unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Kelsey.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.

Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.

Serve images in next-gen formats
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.

Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.

Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.

Server response times are low (TTFB) — Root document took 330 ms
Time to First Byte (TTFB) identifies the time at which the server sends a response.

Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Kelsey.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.

Diagnostics

Avoids enormous network payloads — Total size was 33 KB
Large network payloads can cost users money and are linked to long load times.

URL	Size (Bytes)
https://www.kelsey.com/images/header/pierDaylight.jpg	15309
https://www.kelsey.com/images/header/logo.gif	2990
https://www.kelsey.com/stylesheets/base.css	2873
https://www.kelsey.com/	2703
https://www.kelsey.com/images/main/employmentOpps.gif	2444
https://www.kelsey.com/images/main/insuranceBasics.gif	2199
https://www.kelsey.com/images/pageTitles/home.gif	2034
https://www.kelsey.com/images/main/contactUs.gif	1918
https://kelsey.com/	405
https://www.kelsey.com/images/misc/shim.gif	295

Show Details

Avoids an excessive DOM size — 92 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.

Statistic	Element	Value
Total DOM Elements		92
Maximum DOM Depth	SHOW DETAILS	13
Maximum Child Elements	SHOW DETAILS	10

Show Details

Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Kelsey.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.

JavaScript execution time — 0.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

URL	Total CPU Time (Ms)	Script Evaluation (Ms)	Script Parse (Ms)
Other	56.229	2.634	0.771

Show Details

Minimizes main-thread work — 0.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.

Category	Time Spent (Ms)
Other	21.303
Rendering	15.735
Style & Layout	12.32
Parse HTML & CSS	3.49
Script Evaluation	3.055
Script Parsing & Compilation	1.191

Show Details

All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.

Keep request counts low and transfer sizes small — 11 requests • 33 KB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.

Resource Type	Requests	Transfer Size (Bytes)
Total	11	33410
Image	7	27189
Stylesheet	1	2873
Document	1	2703
Other	2	645
Media	0	0
Font	0	0
Script	0	0
Third-party	0	0

Show Details

Minimize third-party usage
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.

Opportunities

Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Kelsey.com should avoid multiple or unnecessary page redirects.

URL	Time Spent (Ms)
(Start) http://kelsey.com/	0
https://kelsey.com/	190
https://www.kelsey.com/	150

Show Details

Diagnostics

Serve static assets with an efficient cache policy — 8 resources found
Kelsey.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.

URL	Cache TTL (Ms)	Size (Bytes)
https://www.kelsey.com/images/header/pierDaylight.jpg	0	15309
https://www.kelsey.com/images/header/logo.gif	0	2990
https://www.kelsey.com/stylesheets/base.css	0	2873
https://www.kelsey.com/images/main/employmentOpps.gif	0	2444
https://www.kelsey.com/images/main/insuranceBasics.gif	0	2199
https://www.kelsey.com/images/pageTitles/home.gif	0	2034
https://www.kelsey.com/images/main/contactUs.gif	0	1918
https://www.kelsey.com/images/misc/shim.gif	0	295

Show Details

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of kelsey.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.

The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.

`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.

Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.

`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.

`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.

`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.

`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Audio and video

`<audio>` elements contain a `<track>` element with `[kind="captions"]`
Kelsey.com may provide assistance to deaf or hearing-impaired users with captions on audio elements.

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Kelsey.com may provide assistance to deaf or hearing-impaired users with captions on videos.

`<video>` elements contain a `<track>` element with `[kind="description"]`
Kelsey.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.

`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.

Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.

`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>` or `<template>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.

Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.

Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.

Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.

List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.

Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.

`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Best practices

`[id]` attributes on the page are unique
It is advised to keep all id attributes unique in order to prevent instances from being overlooked by screen readers and other assistive technologies.

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.

`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.

Failing Elements
Copyright 2020, Kelsey National Corporation, All Rights Reserved

Show Details

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.

Failing Elements
html

Show Details

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
img
img
img
img
img
img
img
img
img

Show Details

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Failing Elements
a
a
a
a

Show Details

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.

Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.

Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.

The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.

User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.

Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.

Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.

Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.

Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.

Headings don't skip levels
Ensure that headings create an outline for the page and that heading levels are not skipped.

HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that kelsey.com should incorporate. This includes practices such as protecting pages with HTTPS.

Passing (10)
Failing (4)

Other

Avoids Application Cache
Application cache is deprecated and is no longer recommended.

Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.

Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.

No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.

Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.

Other

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL
http://kelsey.com/

Show Details

Uses `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.

URL	Location
https://www.kelsey.com/	line: 120

Show Details

Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

URL	Target	Rel
https://www.associationhealthplans.com/	_blank
https://naifa.kelsey.com/	_blank

Show Details

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for kelsey.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.

Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.

Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.

Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.

Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.

Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.

robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.

Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kelsey.com on mobile screens.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.

Failing Elements
img
img
img
img
img
img
img
img
img

Show Details

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of kelsey.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.

`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.

Insecure URL
http://kelsey.com/

Show Details

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.

Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data

Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kelsey.com on mobile screens.

Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.

Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.

Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.

Avg. (All Categories)

Performance

Accessibility

Best Practices

SEO

Progressive Web App

0–49 (Fail) 50–89 (Average) 90–100 (Pass)

Simulate loading on mobile

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for kelsey.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 2.1 s
The time taken for the first image or text on the page to be rendered.

First Meaningful Paint — 2.1 s
The time taken for the primary content of the page to be rendered.

Speed Index — 2.1 s
The time taken for the page contents to be visibly populated.

Time to Interactive — 2.1 s
The time taken for the page to become fully interactive.

First CPU Idle — 2.1 s
The time taken for the page's main thread to be quiet enough to handle input.

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.

Other

Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive kelsey.com as laggy when the latency is higher than 0.05 seconds.

Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Network Requests
Below is a list of network requests that were made during page load.

URL	Start Time (Ms)	End Time (Ms)	Transfer Size (Bytes)	Resource Size (Bytes)	Status Code	MIME Type	Resource Type
http://kelsey.com/	0	89.810000034049	228	0	301	text/html
https://kelsey.com/	90.420000022277	168.81199995987	380	0	301	text/html
https://www.kelsey.com/	169.33499998413	250.38700015284	2703	6797	200	text/html	Document
https://www.kelsey.com/stylesheets/base.css	262.81600003131	370.6199999433	2175	9164	200	text/css	Stylesheet
https://www.kelsey.com/images/misc/shim.gif	262.98200013116	359.0780000668	295	49	200	image/gif	Image
https://www.kelsey.com/images/header/logo.gif	263.21200001985	359.63400010951	2990	2742	200	image/gif	Image
https://www.kelsey.com/images/header/pierDaylight.jpg	360.33400008455	491.05800013058	15309	15059	200	image/jpeg	Image
https://www.kelsey.com/images/main/contactUs.gif	361.30500002764	473.87799993157	1918	1670	200	image/gif	Image
https://www.kelsey.com/images/main/employmentOpps.gif	373.70000011288	478.96300000139	2444	2196	200	image/gif	Image
https://www.kelsey.com/images/main/insuranceBasics.gif	373.88900015503	453.68800009601	2199	1951	200	image/gif	Image
https://www.kelsey.com/images/pageTitles/home.gif	374.07299992628	453.21900001727	2034	1786	200	image/gif	Image

Show Details

Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.

Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.

Tasks
Below is a list of the top-level main thread tasks that executed during page load.

Start Time (Ms)	End Time (Ms)
281.031	7.41
403.632	35.02
440.557	8.855